Description:

Consumer Generated Media (CGM) is without a doubt the fasted growing media online. It is one where consumers are in control – in control of what information they want to see on the Web, in control of when they want to see that information and in control of what information they want to generate on the Web.

The Web has given consumers a voice that simply cannot be ignored. With a massive amount of media being generated across the Internet on a daily basis they could be talking about your travel and tourism business, products, packages or destination in their blog, or showing your destination in their online photo album or through their video on YouTube.

You will learn:  

• What is CGM
  
• Why it is important
  
• The effects of CGM on your corporate reputation
  
• Where do you find CGM

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