Description:

There are over 1.8 billion people with mobile devices capable of voice, text, image, and internet communication. That's a huge market already, and one that will escalate in the coming years as we see less-developed countries go directly to wireless for their telephones. We are beginning to see location-based services (or LBS) really take hold. Every new advancement in Internet-based technology provides new marketing opportunities.

You will learn:

In this session you will learn:

• What is mobile marketing
• The benefits of mobile marketing
• Who's using mobile marketing
• Mobile marketing models
• Mobile commerce opportunities
• How to deliver content to mobile devices

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