 The first in the series of packages is the
“ I'm Getting My Feet Wet ” package
If you want to start at the beginning, take things slow, then this package is for YOU!
With the "I'm Getting My Feet Wet" package, you get
| |
 "I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
|
Within a few hours of picking up one of Susan's books, you'll
be amazed at how simple it is to implement her strategies and put your site to work for you!
 101 Ways to Promote Your Business, 6th edition
This
400 page book is filled with great Internet marketing tips, tools,
techniques and resources to help you increase traffic to your web site.
Now in its sixth edition, 101 Ways to Promote Your Web Site
has sold over 70,000 copies!
This freshly updated edition is a
comprehensive, hands-on, step-by-step guide for increasing Web site
traffic. After reading 101 Ways to Promote Your Web Site, you will be
able to:
- Optimize your Web site for search engines
- Make effective use of newsgroups, mail lists, meta indexes, e-zines, Web rings, cybermalls, banner exchange programs and more
- Maximize 'pay-per-click' search engine sponsored listing strategy
- Incorporate a dynamic media and public relations strategy
- Develop effective Blogs, RSS feeds and Podcasts
- Use offline promotion to increase online traffic
- Use competitors' sites to your advantage
- Effectively use auto-responders
- Develop viral and permission marketing campaigns
- Develop an Associate/Affiliate program
- and much much more
If you need more traffic to your site,
this book will help you get on top of the latest web trends and
techniques and will help you get the most out of your Web site
promotional techniques.
 3G Marketing on the Internet
Whether you are starting a small
business or managing the online initiatives for a Fortune 500
corporation, this book will help you succeed!
This Third Generation Internet Marketing Strategies For Success book
is the single best source for Internet marketing success
and has sold over 39,000 copies.
This third-generation Internet marketing
book is the freshly updated 'bible' of the Internet business world and
has been fully updated to include the latest changes in the online
marketing arena including:
- Approaches to viewing a company's
foundation introspectively through products, services, branding, target
markets, online objectives, and budget
- How to objectively evaluate the effectiveness of a website
- Evaluate and improve online campaign execution
- Measure
performance of a Web site using click-through rates, customer
conversion ratio, cost per customer or customer acquisition cost and
much more
- All the latest information on search
advertising, podcasting, videocasting, blogs, wikis, mobile marketing,
viral marketing, auto-responders and VOIP
3G Marketing on the Internet provides techniques and methods to increase effectiveness and growth.
But that's not all…
For only $99 you get TWO of Susan's latest Books
PLUS
TWO of Susan’s Internet Marketing CD-ROM Training Programs
The Web Site Design and Development Methodology CD is
all about designing and developing your site right.
Throughout this CD Susan will walk you step-by-step
through the methodology that more and more web developers (the good
ones) are moving to. This CD will show you
how to do it right the first time or how to go back to tweak or
re-engineer your site to make sure it achieves all of your objectives
and is designed with the needs and wants of your target market in mind.
The Web Site Critique CD is all about
how your site should look, feel and function
Throughout
this CD Susan will walk you through a point-by-point review of your web
site including what should be there, what shouldn't, how it should
look, how it should print, what should be behind the content, how fast
it should load, how small the graphics should be, etc.
After reading these 2 books and reviewing these 2 CDs, you will know how to critique a website and develop an amazing, search engine friendly website. You will know how to market your website and generate traffic.
If this is in deep enough, click here to purchase the "I'm Getting My Feet Wet" Package
 However, if you want to get in a little deeper with your Internet Marketing Strategy then you need the "Get Me Started with The Secrets Of Search Engine Success" package!
With the “Get Me Started With Search Engine Success” package you get everything that we have talked about so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
|
The Search Engine Success Training Program is a 6 week online course beginning February 23rd, 2007. During the program you will learn:
- Search Engine Methodology
- Designing Your Site to be Search Engine Friendly
- Link Popularity, Link Relevancy & Search Engine Positioning
- What Else is in the Search Engine Algorithm?
- Search Engine and Directory Submission
- Pay Per Click and Sponsored Listings
Each session is delivered over the Internet. You will be provided, via email, a web address and a telephone number and once you are dialed in all you have to do is sit back and enjoy the presentations which include:
Search Engine Methodology
February 23rd, 12pm EST:
In this session Susan will identify the most popular search engines and provide information on their formulas for search engine ranking as each one uses their own set of rules. Susan will walk you step-by-step through her methodology for top search engine ranking - Search on "tourism internet marketing" or "Internet Marketing Webinars" to see if Susan knows what she is talking about.
In the Search Engine Optimization Methodology session you will learn how to identify the top search engines, the methodology to make your site search engine friendly, the key elements in the search engine ranking criteria, the key elements of web site design that accommodate the search engines, how to reverse-engineer your competition to see how they got the search engine placement they did and how to identify your most appropriate keywords phrase for optimization.
Designing Your Site to be Search Engine Friendly
March 2nd, 12pm EST:
In this session Susan will walk you step by step through the process of keyword placement on the various pages of your website. Learn about Meta tags and why they are important, which ones are important, and how to develop them. You will learn about ALT tags, Title tags, how to determine your most important keywords and their importance with search engines. During this session you will also learn what Keyword Density is most appropriate, where these keywords should be placed and how often they should be repeated.
Link Popularity, Link Relevancy & Search Engine Positioning
March 9th, 12pm EST:
Links impact the traffic to your site but links also, and often more importantly, will have a significant impact of your search engine ranking. You will come away from this session with a very easy to implement Link Strategy that will enable you to generate a significant number of links to your site over a short period of time. Links are becoming a very important element in terms of Internet marketing and after this session you will know how to use links to influence your overall score with the search engines.
What Else is in the Search Engine Algorithm
March 16th, 12pm EST:
The search engines have 3 separate categories in their formulas - Keyword phrases, link popularity/link relevance and miscellaneous. In this session Susan will identify a number of areas where you can earn miscellaneous points to improve your search engine positioning.
Search Engine and Directory Submission
March 23rd, 12pm EST:
In this session Susan will walk you through the search engine submission, directory submission and crawler submission process. Susan will talk to you about tools to monitor your search engine placement so you'll know when to "tweak and re-submit" to what search engines. You will learn how to register with the popular search engines, places you didn't realize you needed to be for maximum points, how to monitor your search engine placement for your important keywords. You will also learn why automatic submissions don't work!
Pay Per Click and Sponsored Listings
March 30th, 12pm EST:
In this session Susan will walk you through pay-per-click and sponsored listing opportunities. You will learn where to pay-to-play, how to select appropriate keyword phrases, how to maximize your participation, and how to monitor your sponsored search engine placement. Susan will also provide you with some great resources to stay current on the latest developments with the search engines and directories. Susan will also walk you through step-by-step, her methodology to show you how to make every penny count with your pay per click campaign.
After each session, you will have enough time to go back and implement each new strategy into your web site before the next session starts.
At the end of the 6 week program you will be well on your way to
search engine success and your site will be optimized
for top placement in all major search engines!
If this "Get Me Started With Search Engine Success Program" is where you want to start, click here to make your purchase.
 However, if you want to get an even BIGGER
BANG for your Buck you want the
“I'm Serious About Learning” program
Are you starting to get the picture? We are covering all of your bases. We are not taking anything away… instead we just keep ADDING.
With the “I'm Serious About Learning” package you get everything that we have offered you so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
"I'm Serious About Learning" - The 20 CD Internet Marketing Training Program
|
 The Internet Marketing Training Program is a collection of 20 educational CDs complete with audio, video and searchable index.
Each CD in this collection provides you with about an hour of valuable "how to" and "why" information as well as great tips, tools, techniques and resources.
The 20 CD Internet Marketing Training Program includes the entire Search Engine Optimization training program plus so much more, including:-
- E-Business Myths and Models
- Web Site Design, Development Methodology
- 50 Point Web Site Critique
- Designing your site for Search Engine Friendliness
- Search Engine and Directory Submission
- Generating Repeat Traffic
- Permission marketing
- Viral Marketing
- Developing your Internet Marketing Strategy - Methodology
- Email, Signature Files and Autoresponders
- Newsletter Marketing
- Private Mail List Marketing
- Public Mail List Marketing and Direct Mail List Marketing
- Anti-spam and Privacy Legislations
- Online Advertising
- Links, Link Popularity, Links Relevancy Meta-Index
- Media Relations and E-Zine Marketing
- Partnering, Cross Promotion and Revenue Generation
- Web Traffic Analysis and Web Metrics
- Future Trends
This 20 CD training program is delivered immediately enabling you to get started right away!
With the 20 CD Internet Marketing Training Program you get to keep the CD's in your personal library allowing you to go back and refresh your ideas or even TRAIN EVERYONE in your office.
If this is all the serious learning you can handle, then click here to
purchase the "I'm Serious About Learning" program
 But WE don't stop there and
If you're really serious about learning how to make your
Internet Strategy work for you then you need our
“I'm REALLY Serious About Learning” package
With the “I’m REALLY Serious About Learning” package you get everything that we have offered you talked about so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
"I'm Serious About Learning" - The 20 CD Internet Marketing Training Program
"I'm REALLY Serious About Learning" - 22 Session Internet Marketing Webinar Series
|
Susan's 22 Session Internet Marketing Webinar Series is an excellent
way to increase your knowledge without having to leave your office!
Save time and money by joining Susan's dynamite
Internet Marketing
Webinar Series!
How do the Internet Marketing Webinars work?
- Register for the program.
- You will be provided with a telephone number to listen to the session, the Internet address to view the presentation and a schedule of the time and dates of the live sessions
- At the designated time, go to the web site, dial the telephone number, sit back and enjoy the presentation - the visual is provided through the Internet and the audio is provided through the telephone. The technology allows the participants to interact with the presenter either verbally or in text format throughout the presentation. At the end each session there will be an interactive Question and Answer period.
This webinar series consists of 22 sessions
that will be delivered live via the Internet from January to
December (no summer classes). Each webinar includes a PowerPoint
presentation that is delivered over the Internet and includes the following sessions:
Session 1:
Past, Present and Future
Trends,
Jan 26th, 12 p.m. EST
In this session
Susan will review the life cycle of web sites - the past, present
and future. This session is a must for all tourism industry
professionals who want to know how their site measures up, what they
have to do to catch up and what they have to prepare for in the
future.
In this session you will learn:
- Essential web
site elements to meet the needs, wants and expectations of today's
online consumer
- The latest interactive marketing trends will be
discussed in plain English
- The most effective third generation
internet marketing technologies
- What's
coming
- How to keep up with visitors' expectations
Session 2:
Web Site Design and Development Methodology,
Feb 9th, 12 p.m. EST
This session is
all about designing and developing your site right. Susan will walk
you, step-by-step, through the methodology we use and the
methodology that more and more web developers are moving to. This
session will show you the way to tweak or re-engineer your site to
make sure it achieves all of your objectives and is designed with
the needs and wants of your target market in mind.
In the
Web Site Design and Development Methodology session you will learn:
- The 10 step process to design and develop your Web site
right the first time
- The framework to work effectively with your
Web developer
- Learn the importance of, and how to develop, the
storyboard for your Web site
- The critical areas of expertise
required to build a dynamite Web presence
- How to identify and
assess your online competition
Session 3-8: The 6
week series - Secrets of Search Engine Success (Feb 23 - Mar 30)
Week 1:
Search Engine Optimization Methodology,
February 23, 12 p.m. EST
In this session Susan will
identify the most popular search engines and provide information on
their formulas for search engine ranking as each one uses their own
set of rules. In this session She will walk you step by step through
her methodology for top search engine ranking - Search on "tourism
internet marketing" or "Internet Marketing Webinars" to see if Susan knows what she is talking about.
In the Search Engine Optimization Methodology session you will
learn:
- How to identify the top search engines
- The
methodology to make your site search engine friendly
- The key
elements in the search engine ranking criteria
- The key elements
of web site design that accommodate the search engines
- How to
reverse-engineer your competition to see how they got the search
engine placement they did
- How to identify your most appropriate
keywords phrase for optimization
Week 2:
Designing Your
Site to be Search Engine Friendly,
March 2nd, 12 p.m. EST
In this session Susan will walk you step by step through
the process of keyword placement on the various pages of your
website.
- Meta tags – why they are important, which ones are
important, and how to develop them
- ALT tags and their importance
with search engines
- Title tags and their importance with search
engines
- How to determine your most important keywords
- What Keyword Density is most appropriate
- Where these keywords should be placed, how often they should be repeated
- Questions to ask a company that offers search engine
optimization services
- The problems with frames and search
engines
- The problem with Flash and rich media and search engines
Week 3:
Link Popularity and Link Relevancy and
Search Engine Positioning,
March 9th, 12 p.m. EST
Links
are a very important element in terms of Internet
marketing. Links will impact the traffic to your site but also, and
often more importantly, will have a significant impact of your
search engine ranking. In this session Susan will provide you with
very easy to implement Link Strategies that will enable you to
generate a significant number of links to your site over a short
period of time.
In the Links session you will learn:
- What is link popularity
- What is link relevancy
- Why are links so important
- Which search engines use link
popularity and link relevancy in their search engine ranking
criteria
- Two 7-step strategies provided to you, step-by-step, to
significantly increase the number of relevant links to your site
- Strategies to impact your link relevancy score
- Tools to
check your competitors links
- How to enable linking to your site
anytime of the day or night effortlessly
- 6 tips to increase the
number of links to your site from your site content
- How to
develop a link strategy.
Week 4:
What else is in the search engine
algorithm,
March 16th, 12 p.m. EST
The search engines
have 3 separate categories in their formulas - Keyword phrases, link
popularity/link relevance and miscellaneous.
In this session
Susan will identify a number of areas where you can earn
miscellaneous points to improve your search engine
positioning.
Week 5:
Search Engine and Directory
Submission,
March 23, 12 p.m. EST
In this session Susan will walk you through
the search engine submission, directory submission and crawler
submission process. Susan will talk to you about tools to monitor
your search engine placement so you'll know when to “tweak and
re-submit” to what search engines. She will also provide you with
some great resources to stay current on the latest developments with
the search engines and directories.
In the Secrets of Search
Engine Directory Submission session you will learn:
- How to
register with the popular search engines
- Places you didn't realize you needed to be for maximum points
- How to prepare, prepare, prepare before submitting to the directories
- How to
monitor your search engine placement for your important keywords
- Why automatic submissions don't work
- Questions to ask a company that offers search engine submission
services
- Great Internet Resources to help you in the Search
Engine Submission process
Week 6:
Pay-Per-Click &
Sponsored Listing with the Search Engines,
March 30th, 12 p.m. EST
In this session Susan will talk about where to
pay-to-play, how to select appropriate keyword phrases, how to
maximize your participation, and how to monitor your sponsored
search engine placement. Susan will also provide you with some great
resources to stay current on the latest developments with the search
engines and directories.
In the Pay-Per-Click &
Sponsored Listing session you will learn:
- How to pay-to-play
with a limited budget
- Where your listings will appear when you
pay-to-play
- How to monitor and tweak your listings for maximum
return
- How to advertise on related content sites
- How to
select appropriate keyword phrases for your campaign
- Tactics to
improving landing page conversion
- How to develop copy to improve
your click-through
- How to make every penny count with your pay
per click campaign
- Great Internet Resources to help you in the
Search Engine Submission process
Session 9:
Web Site
Critique,
March 9th, 2p.m. EST
In this session
Susan will walk you through a 50 element point-by-point review of your web
site. What should be there, what shouldn't, how it should look, how
it should print, what should be behind the content, how fast it
should load, how small the graphics should be, and much, much more!
In the Web Site Critique session you will learn:
- What's good and not so good about your current web site
- What you need to change and why
- What content elements are
important and why
- What graphic elements are important and why
- What interactive elements are important and why
- What
interface elements are important and why
- What mechanics stats
are important and why
Great Internet resources
Session 10:
Generating Repeat Traffic,
March 23rd, 2
p.m. EST
In this session Susan will discuss the
many, many web site elements that could be incorporated to assist
you with repeat traffic generation. She will also provide you with
some tips that will allow you to leverage the most marketing impact
with every repeat traffic generator you use.
In the
Generating Repeat Traffic session you will learn:
- The
importance of repeat traffic generators
- How to identify the
types of repeat traffic generators that will work best with your
target market
- Many types of repeat traffic generators and how to
leverage them for the maximum marketing value
- The value of
“Calls to Action”
- The 4 essentials for every repeat traffic
generator
- How to monitor and measure the results of your repeat
traffic generators
Session 11:
Interactive Mapping,
April 13, 12 p.m.
EST
In this session, Susan will show you how
interactive maps are being used to increase interactivity, convert
users to customers, build linkages and generate
revenue.
Interactive content is a must for serious websites.
Susan will walk you through the process of adding an interactive map
to your existing web site, as well as customizing that map for
conversion, linkages and revenue generation.
In the
Interactive mapping session you will learn:
- What is
interactive mapping
- How to incorporate an interactive mapping to
your web site
- How to customize your interactive map
- The many
benefits of having an interactive map as an integral part of your
site
- How to generate revenue with your interactive
map
Session 12:
Podcasting & Videocasting,
April 27, 12 p.m. EST
This type of marketing is
still relatively new. It is all about creating content for a
demanding audience that does not want to be marketed to. It puts the
subscriber in control allowing them to access what they want and
listen to it when they want, how they want, where they want. There
are many effective podcasting applications for travel, tourism, real
estate and professional speaker web sites.
In this session
you will learn:
- What is Podcasting
- What is Videocasting
- How they work - the mechanics
- Podcasting & Videocasting
Content
- Promoting your Podcast or Videocast
Session 13:
Blogs, Wiki's & RSS Feeds,
May 11,
12 p.m. EST
With the new 3rd Generation Internet
era, there are many new ways to share information with your
customers and target market. Blogs, Wiki's and RSS Feeds are
definitely a few examples of these new ways.
Blogs and
Wiki's can help you keep your web site current as they are an easy
way to add new content to your site. They can be used to provide
your potential and existing customers with the latest news on your
products and services, industry news, updates, tips, or other
relevant content. RSS is a format for syndicating news and other
content that can be broken down into discrete items. Once
information is in RSS format an RSS reader can check the feed for
updates and react to the updates in a predefined way. There are many
opportunities to use RSS feeds in an Internet marketing capacity.
What you will learn in this session:
Blogs:
- Is
a Blog right for you
- How to create a Blog
- Benefits of
having a Blog
- How to promote your Blog
Wiki's:
- What is a Wiki
- Is a Wiki right for you
- Benefits of
Wiki's
- How to promote your Wiki
RSS Feeds:
- How
does RSS work
- What to send via RSS
- Benefits of RSS
- How to promote your RSS content
- Getting the most out of your RSS
Session 14:
Permission Marketing,
May 25, 12 p.m. EST
In this session Susan will show you how
Permission marketing is a critically important element of every
Internet Marketing Strategy. There are really only 2 ways to do more
business online – have more people receive your offer or improve
your conversion ratio. The only way to have more people receive your
message or offer is by increasing your database. The only way to increase
your database is to have more people give you permission to send
them e-mail.
Permission marketing doesn't happen by chance.
You have to make it easy for people to give you permission and you
have to give them a reason to give you permission, to want to hear
from you. Permission marketing doesn't stop there – there is a lot
to doing permission marketing and if done right, you can improve
your overall conversion ratio.
In the Permission Marketing
session you will learn:
- What is permission marketing
- Why
it is a critically important element in Internet marketing
How
permission marketing works
- How you can incorporate permission
marketing throughout your web site
- How you can incorporate
permission marketing through other markets that have your target
market as their visitors
- How you can incorporate permission
marketing through your outbound Internet marketing activities
- How you can you incorporate permission marketing offline
- What's
happening these days with opt-in, opt-out and double opt-in
- Tips,
tools, techniques and resources related to permission marketing
Session 15:
Viral Marketing,
June 8, 12 p.m. EST
Viral marketing can be extremely effective online,
if you do it right. In this session Susan will show you how to get
web site visitors to “spread the word” on your products, your
services, your destination, your specials, your packages or what ever
it is you are get out there. By using viral marketing you increase
your reach exponentially and when you use an “incentive” with your
viral marketing opportunities you increase it even more.
In
the Viral marketing session you will learn:
- What is viral
marketing
- Why it is an important element in Internet marketing
- How viral marketing works
- How you can incorporate viral
marketing throughout your web site
- How you can incorporate viral
marketing through other markets that have your target market as
their visitors
- How you can incorporate viral marketing through
your outbound Internet marketing activities
- Tips, tools,
techniques and resources related to viral marketing
Session 16:
Private Mail List Marketing,
June 16, 12
p.m. EST
Private Mail Lists are an essential
element in your Internet Marketing arsenal. Your private mail list
enables you to communicate with your target market on an ongoing
basis. It is used as a tremendous vehicle for building relationships
and building web site traffic. Susan will show you that by using
your private mail list you can build your community online.
In the Private Mail List session you will learn:
- Why
Mail List marketing is critical
- What Mail List option is right
for you – your own software, ASP model, outsourcing to a third party
- What should be in your contract if you choose to outsource
- What features you are looking for in mail list software
- How
to learn more about your recipients interests and build their
profile
- How to manage your list
How to cleanse your list
- How to promote your list
- What is CRM and why does it matter
- What impact are the spam filters having on my mail list
marketing
Session 17:
Media Relations & eZine
Marketing,
September 14, 12 p.m. EST
Media
relations, both online and offline, can be extremely effective in
generating exposure for your products and services. In this session
Susan will show you that there is a process for getting your story
out there. Press or news releases must be written in a specific
format, you have to find and build a list of appropriate media
contacts for your story and you have to distribute your release and
follow up. There are many techniques you can use to get the right
story to the right media contact at the right time in the right
format.
In the Media Relations & eZine Marketing session
you will learn:
Media Relations
- How to develop
your online media strategy
- How to develop your press or news
release
- How and when to distribute your release
- 12 tips
from journalists on how to get their attention
- How to leverage
your story and have it appear many places online without too much
work on your part
- Great Resources
E-zines
- How to participate in e-zines
- Types of e-zines – e-mail based
and web based
- How to find the e-zines that appeal to your
target market
- 4 tips on making the most of your e-zine
participation
- How to start your own e-zine
Session 18:
Revenue Generation, Partnering & Cross Promotion,
September 28, 12 p.m. EST
There is a tremendous opportunity in partnering
with non-competing organizations that have the same target market as
you do. By doing this you can achieve a much broader reach and
exposure at a fraction of the usual cost.
In this session
Susan will walk you through a number of different examples of
fantastic partnering opportunities you can implement. Susan will
also help you recognize other possible partnering opportunities,
identify new revenue generating ideas and assist you in creating a
list of benefits you can offer to your members.
In the
Partnering, Cross Promotion & Revenue Generation session you
will learn:
- Benefits of partnering
- Benefits of cross
promotion
- Specific partnering opportunities that will provide a
win/win for both parties
- Specific revenue generating
opportunities on your web site
- Specific partnering opportunities
online to reduce costs for all parties involved
- Tips, tools,
techniques and resources for partnering
- Tips, tools, techniques
and resources for revenue generation through your web site
Session 19:
Effective marketing with Landing Pages,
October 12, 12 p.m. EST
A landing page is a Web
page created for the specific purpose of driving the target market
towards some intended action based on the offer presented in an
online ad. The action you want the target market to take might be to
view a virtual tour, join your e-club, make a reservation, request a visitor's guide, and so on. The key is that the landing page is geared towards racking up conversions; to convert browsers to
buyers.
The way your landing page shapes up depends entirely
on your business objectives, your target market, and your offer
itself. A complex product or service will likely require a lead
generation form, while a simple product such as a book or standard
cruise package would benefit from providing the target market with
immediate access to purchase process. The landing page should focus
on only what needs to be present to get the job done – keep it
focused.
In this session you will learn:
- The
essential elements on landing pages to convert
- How to leverage
your landing pages to maximize your objectives
- The impact of your
landing page on the search engines
- Testing strategies to improve
the effectiveness of your landing page
Session 20:
Mobile Marketing,
October 26, 12 p.m. EST
There are
over 1.8 billion people with mobile devices capable of voice, text,
image, and internet communication. That's a huge market already, and
one that will escalate in the coming years as we see less-developed
countries go directly to wireless for their telephones. We are
beginning to see location-based services (or LBS) really take hold.
Every new advancement in Internet-based technology provides new
marketing opportunities.
In this session you will
learn:
- What is mobile marketing
- The benefits of mobile
marketing
- Who's using mobile marketing
- Mobile marketing
models
- Mobile commerce opportunities
- How to deliver content to
mobile devices
Session 21:
Web Traffic Analysis
& Web Metrics,
November 9, 12 p.m. EST
In this
session Susan will talk about web site traffic analysis and
measurement. Web metrics provide extremely valuable marketing data
which can influence your ongoing marketing activities. Susan will
show you how important it is to know what your Return on Investment
is for various campaigns, to know statistics like the Cost per
Customer, Cost per Campaign, Gross and Net Profit per Campaign, and
much more
In the Web Traffic & Web Metrics session you
will learn:
- What web traffic analysis is and how to use it
- Popular web traffic analysis software and how to access it
- Which web traffic reports are most important
- What web
metrics or measurements are hot these day
- How to do some of the
calculations
- Tips, tools, techniques and resources related to
web traffic analysis and web metrics
Session 22:
Future Trends,
November 23, 12 p.m. EST
The
marketing opportunities on the internet are ever changing. In this
session Susan will bring you up to speed on new advancements in
2007.
In the Future Trends session you will learn:
- The way we were
- What today's current reality is in terms
of web sites and Internet marketing
- What the future will hold
- What's happening in terms of wireless
- What's happening with
new products
- What's new or coming in travel related value-added
services
- What's new or coming in terms of travel web sites
- What's new or coming in terms of travel related technologies
- Internet tips, tools, techniques and resources to stay ahead of
the curve
Added Bonus of joining Susan's 22 Session Internet Marketing Webinar Series:
ou take these Webinars without leaving your office
- These sessions will be recorded and made available to you for later viewing
- "Live" Interactive Q&A section after each session so you can talk to Susan directly
- Learn the strategies one week get them implemented over the next two weeks before the next session starts
This really is some serious learning. So if you'd like to participate in this "I'm Really Serious About Learning" Program and want to get started today, click here.
 For those of you who are saying "I'm Committed" to making your
Internet Marketing Strategy a Success, then
we've got the program for you!
With the “I'm Committed” package you get everything that we have offered you so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
"I'm Serious About Learning" - The 20 CD Internet Marketing Training Program
"I'm REALLY Serious About Learning" - 22 Session Internet Marketing Webinar Series
"I'm Committed" - Tourism Internet Marketing Bootcamp Registration
|
Susan designed the Tourism Internet Marketing Bootcamp to provide you with the necessary education and skills to maximize your business opportunities online.
You can choose from 1 of at least 4 scheduled bootcamps in 2007
• March 12th – 13th, 2007, Miami, FL
• June 5th – 6th, 2007, Las Vegas
• September 25th – 26th, 2007, Arizona
• December, Cruise Lines
The bootcamp is completed in 2 days and is designed so that you can begin using these newly learned skills immediately.
During the 2 day Bootcamp you will learn everything you ever wanted to know about Internet Marketing and then some:
- What it takes to achieve e-business success
- How to design a dynamite Web site that exceeds the needs and expectations of your target market
- How to effectively promote your web site online using proven Internet marketing tips, tools and techniques!
- How to grow your business and increase your profits through maximizing the use of the Internet
You will leave the Bootcamp with a
complete understanding of the many common e-business myths and
misconceptions. These myths and misconceptions have led to failure of
many online endeavors -- understanding them is crucial to your success
online.
Different organizations require different e-business strategies.
Susan's Tourism Internet Marketing Bootcamp will show you how to identify what strategies work best for your operation and how to build on them.
Throughout the Bootcamp you will learn how to identify the most appropriate online marketing mix for your operation,
whether it be e-zines, mail lists, links, meta-indexes, email, virtual
tours, search engines, directories, portals, streaming audio and video,
signature files, permission marketing, viral marketing or any of the
other many techniques which will be discussed!
Not only will you learn how to develop your online strategy but you will also learn how to implement your online strategy and measure your online success.
Overview of Day 1:
- E-Business Myths & Models
- Website Design & Methodology
- Website Objectives
- Target Markets
- Competitive Analysis
- Creating Search Engine Friendly Sites – keywords, ranking, link popularity/relevancy
- Search Engine Submission
- Repeat Traffic Generators
- Permission Marketing, Viral Marketing
- Blogs, RSS Feeds, Podcasting
- Future Trends
Overview of Day 2:
- Developing Internet Marketing Strategy
- Web Metrics, Web Traffic Analysis
- Partnering & Link Strategies
- Affiliate Programs
- Mail List Marketing – Public, Private & Direct
- Media Relations
- Search Engine Submission
- Repeat Traffic Generators
- Permission Marketing, Viral Marketing
- Blogs, RSS Feeds, Podcasting
- Offline Promotion
Agenda:
The agenda for the bootcamp can be
customized to address any issue that is of special interest to you -
just mention it in our 'around the room' introductions on the first
day.
* The day typically begins at 8:00am with a continental breakfast and the session begins at approximately 8:30am.
* There are mid-morning and mid-afternoon breaks both days as well as a networking lunch each day.
* Each day of training usually wraps up at 5:00 pm.
DAY ONE
Bootcamp Binder Review/Agenda Review
- Common E-Business Myths and Realities for Tourism Operators
- Web developer? Marketing? IT? The real deal on who is responsible for what?
- The top 10 Internet marketing myths revealed and the realities provided
Web Site Design/Development Methodology
- The 10 step process to design and develop your Web site right the first time
- The important questions you need to ask before you choose your web developer
- The framework to work effectively with your Web developer
- The critical areas of expertise required to build a dynamite Web presence
Web Site Objectives Discussion
- Why defining objectives is critical to getting the right web site
- Six objectives you should always have for your web site
Target Markets Discussion
- How to make sure all your target markets are included
- How to identify appropriate web site elements for each target market
- What is “WOW” factor?
How to do your Competitive Analysis
- Why your online competitor and your offline competitor are not the same
- How to find your online competitors
- How to reverse-engineer your competitor’s site
- The 5 step process to do your competitive analysis
Developing Your Web Site Storyboard
- Learn the importance of storyboarding your Web site
- Learn how to develop your site storyboard
- What critical reviews are needed and why
Coffee Break
Designing your site to be Search Engine Friendly
- Learn how Search Engines really work
- Discover the Secrets of Search Engine Success
- Learn
the proven Methodology to make your site Search Engine friendly (Check
the term tourism internet marketing in Yahoo and Google to see how many
of the top 10 positions are Susan Sweeney or her book Internet
Marketing for Your Tourism Business!)
- The key elements in the Search Engine ranking criteria
- How to reverse-engineer your competition to see how they got the Search Engine placement they did
- How to determine your most important keywords
- Learn about meta tags – why they are important, which ones are important, and how to develop them (in plain English)
- Learn about Headers, Alt & Title tags and their importance with Search Engine ranking
- The importance of Link popularity and Link relevancy and specific link strategies to maximize your Search Engine ranking
- Tips to ensure the Search Engines crawl 100% of your site
- Can’t be found? Seven reasons why you might not be included in Search Engine results
- Design your pages to dominate ranking
- The one critical element that most people (even the pros) miss when optimizing their site for Search Engines
- How to choose the Keywords that are best for attracting YOUR target market
- Learn what questions to ask Search Engine Placement firms that promise top Search Engine ranking before you consider big dollars
Submitting to Search Engines and Directories
- Learn all about pay-per-click search engine and how you can pay your way to the top without losing your shirt
- How the Pay-To-Play systems work
- The latest Pay-To-Play strategies
- Learn the 4-step methodology to maximize your Pay-To-Play results
- How to Pay-To-Play with a limited budget
- Learn all about paid placement enhanced listing and expedited reviews
- Learn how to optimize your ad copy to get more click-thrus
- Learn all about recent changes with major impact in Search Engine placement and cost to participate
Lunch
Web Site Repeat Traffic Generators
- What are repeat traffic generators
and how to identify the types of repeat traffic generators that will
work best with your target market
- Identify the many
types of repeat traffic generators and how to leverage, leverage,
leverage them for the maximum marketing value
- What is channel conflict and why it is critical to make sure you don’t have i
- The value of “Calls to Action”
- The 4 essentials for every repeat traffic generator
- Partnering to maximize the benefits of your repeat traffic generators
- 3 no-brainer cross promotion opportunities
- DMO opportunities to provide member benefits, repeat traffic, significant link popularity and link relevancy with one technique
- Tips to leverage your exposure and traffic by branding or syndication
- How to monitor and measure the results of your repeat traffic generators
- The 6 greatest missed opportunities with repeat traffic generators
Permission Marketing
- Why permission marketing is a critically important element in Internet marketing
- What is permission marketing and how permission marketing works
- The 10 critical elements to successful permission marketing
- How to incorporate permission marketing effectively throughout your web site
- How to incorporate permission marketing through other sites that have your target market as their visitors
- How to incorporate permission marketing offline
- What’s happening these days with opt-in, opt-out and double opt-in
- Get the latest on the anti-spam laws in plain English
- 20-40%
of legitimate emails are being filtered out - 16 Tips on how to stay
under the spam radars with your permission based marketing
- The 5 greatest missed opportunities with permission marketing
Viral Marketing
- What is viral marketing and how to use it effectively throughout your web site
- Why viral marketing is an strategic element in Internet marketing
- How viral marketing works – tips, tools and resources available online to make it easy for you
- How you can incorporate viral marketing through your outbound Internet marketing activities
- The 5 greatest missed opportunities with viral marketing
Blogs
- What are blogs and what is the application in tourism operations
- What technology is used to implement a blog on my site
- How often do these need to be updated
- What content works best
RSS Feeds
- What are RSS feeds and what is their application in tourism operations
- What technology do I need to implement RSS feeds
- What technology do subscribers need to access my information
- The 5 benefits of RSS feeds for tourism operators
Podcasting
- What is podcasting
- How tourism operators are using podcasting as an effective marketing tool
Mobile Marketing
- What is mobile marketing
- What are the leading tourism operators doing with mobile marketing
- What is this 3G stuff all about? How soon will it be prevalent? What do I have to do to be ready?
Future Trends
- Future travel and tourism technologies you need to be aware of today – they will impact your business
- Mobile commerce and its applications for travel and tourism
- Future trends in online marketing
- Interactive e-mail
- Coalition loyalty programs
- Webmercials
Virtual Tours/Rich Media
- The latest in meeting planning kits on CD
- Virtual tour technologies
Wrap-Up/Q&A
DAY TWO
Developing Your Internet Marketing Strategy
- How to select the appropriate Internet Marketing techniques to include in your strategy
- Learn a 6 step methodology to develop an effective Internet Marketing Strategy
- How to measure your success
- How to organize your Internet Marketing activities to ensure everything gets done
- Tips on what to outsource and what to do in-house
E-mail, signature files, Autoresponders
- The life cycle of an e-mail
- 10 essential tips on creating effective e-mail messages
- What is a signature file and how do I use it to my best advantage
- 5 tips on leveraging your “tag line”
- Why you should stay away from BCC
- How to advertise when advertising isn’t allowed
- How to synchronize your marketing message through signature files
- What
are Autoresponders and sequential autoresponders? How do they work?
What do they cost? How do I use them for greatest impact?
Private Mail List Marketing
- The 23 most important features you should know about before selecting your mail list software
- How to build your massive permission based list via the “Big 10”
- How to write messages that will be read
- How to learn more about your recipients interests and build their profile
- How to nurture your customer list
- What
a Call-to-Action (CTA) is, why you need it, what type of CTA work best
and where you should put it on your website and email promotion
- How often should you communicate with your list
- When TO send and when NOT TO send communication to your list
- How to manage, cleanse and promote your list
- 3 critical things you need to be doing with your private mail list
- CRM ad its importance with our mail list
- 7 testing strategies to improve your response rates
- 6 rates or ratios you need to measure to improve your response rates
- Learn all about the new anti-spam legislation (in plain English)
- How to check if your emails will actually reach your prospects before you send it
- Learn how spam filters work
- 16 tips to stay underneath the spam radar
- What impact are the spam filters having on my mail list marketing
Public Mail List Marketing
- What are Publicly Accessible Mail Lists and how to find appropriate publicly accessible mail lists for your marketing effort
- The 4 critical elements to Public Mail List marketing
- Mail list netiquette
Direct Mail List Marketing
- What are Direct e-mail lists?
- How do direct e-mail list companies work?
- What does this cost?
- Tips on converting Direct e-mail list subscribers to your private mail list subscribers
Coffee Break
Newsgroup Marketing
- What are newsgroups, discussion group and forums
- How you find appropriate groups and forums for your business
- 5 ways to use groups for your benefit
- What is lurking and why is it important
- 2 ways to advertise when advertising isn’t allowed
- The 3 biggest mistakes you can make participating in groups
- Newsgroup netiquette
Link Strategies
- What do the terms link popularity and link relevancy mean
- Which search engines use link popularity and link relevancy in their search engine ranking criteria
- Two 7-step strategies provided to you step-by-step to significantly increase the number of relevant links to your site
- 6 tips to increase the number of links to your site from your site content
- Strategies to impact your link relevancy score
- How to enable linking to your site anytime of the day or night effortlessly
Meta-Index Listings
- What are Meta-Indexes, and why they are important
- 5 benefits of Meta-Index listings
- How to find appropriate meta-indexes
- 4 things to consider when evaluating fee-based meta-indexes
Online Advertising
- What is keyword banner advertising? Geo-targeted banner advertising?
- here to spend a limited advertising budget. What Not to waste money on
- Discover the 4 advantages online advertising has over offline advertising
- 5 tips to create a banner ad that will generate great results
- How to determine whether you should use an online advertising agency
- The good, the bad and the ugly about banner advertising pricing
Award Programs
- What are the benefits of having an “award winning” site
- How to find travel and tourism online awards
- 6 steps to hosting your own awards program and the 5 major benefits to hosting it
Media Relations
- How to develop your online media strategy
- The 8 elements of successful digital press or news releases
- How and when to distribute your release
- 12 tips from journalists on how to get their attention
- Why a Media Center is an important element of your site
- How to develop your online Media Center
- The 12 elements every Media Center should include
E-zines/Online Publications
- What are e-zines?
- Which is better e-mail based e-zines or web based e-zines?
- How to find the e-zines that appeal to your target market
- The 6 advantages to e-zine participation
- 5 ways to participate in e-zines
- 4 tips on making the most of your e-zine participation
- 7 guidelines for e-zine advertising
- How to start your own e-zine
Lunch
Web Rings
- What are Web Rings and how do they work?
- How do I participate and what will it cost?
- 6 benefits for Web Rings users and 3 major benefits for Web Ring participants
Partnering
- 3 key criteria when evaluating strategic partners
- 6 great Partnering Opportunities presented in a step-by-step format for
- Destination Marketing Organizations (DMOs), Hotels, Attractions, Golf Courses, Travel Agencies and Tour Operators
Revenue Generation/Member Benefits
- 17 Revenue generation or additional member benefit opportunities for DMOs and associations
Affiliate Programs
- What is Affiliate Marketing? What are Affiliate Programs and How do they work?
- What decisions do I need to make?
- Where do I find affiliates?
- What are the 3 major benefits to having an affiliate program?
- How can I participate in other affiliate programs to generate revenue?
Coffee Break
Web Traffic Analysis
- What is web traffic analysis software and how do I access and use it?
- What kind of information can I access from these reports?
- Which web traffic reports are most important
Web Metrics
- How can I measure my online success?
- What web metrics or measurements are important?
- I will walk you step-by-step through the following calculations:
- Conversion Ratio
- CPV – Cost per visitor
- CPS – Cost per sale
- NPPS – Net profit per sale
- ROI – Return on Investment
Offline Promotion
- How to effectively use offline promotion promote your Web Site
Wrap Up/Q&A/Graduation from Bootcamp
Who Should Attend:
• Anyone who is responsible for increasing business for their operation!
• Webmasters & Developers
• Marketing Professionals
• Entrepreneurs of all business types
• Government Employees
• Travel & Tourism Professionals
• Cruise Lines
• Resorts & Golf Courses
• Conventions & Visitors Bureaus
• Hospitality & Tourism Associations
• Economic Development Agencies
• Hotels, Motels and Bed & Breakfast Operators
• State & Regional Associations
Kelly Rapone, Genesee County Chamber of Commerce
"I would rate it excellent ++. I'm confident that our company will
benefit from my attendance. It completely exceeded my expectations. I
knew it would be good but it was great. My eyes have been opened to
many missed opportunities that will cost next to nothing to start
doing! I feel more informed and prepared to be involved with our Web
redesign. Susan you're great! Very personable and extremely
knowledgeable"
Marie Holcomb, Steuben County CVB
"Absolutely the best educational seminar. Exceeded (my
expectations) - more topics discussed than I had expected. I feel much
more confident to bring back a strategy for the CVB. Very interesting
topics. Wonderful and will recommend to others."
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You will go home with the knowledge and skills to maximize your online business!
Each participant will also receive a comprehensive 300+ page Bootcamp Binder with a wealth of proven knowledge and innovative step-by-step strategies you can use today!
This Bootcamp Binder is worth your attendance alone!
Choose from 1 of at least 4 scheduled bootcamps in 2007:
• March 12th – 13th, 2007, Miami, FL
• June 5th – 6th, 2007, Las Vegas
• September 25th – 26th, 2007, Arizona
• December, Cruise Lines
Want a private label bootcamp ? That is, a bootcamp prepared and delivered to you and your organization only .
Want an Internet Bootcamp in your area?
All you need is a minimum of 10 participants
and we will bring a bootcamp to you - we'll hold one in your area!
If you would
like to work with Susan to bring an Internet Marketing Bootcamp to your location
give us a call toll free at 1-888-274-0537 or drop Susan an email at susan@susansweeney.com to discuss how we can make this a reality.
|
If you are saying "I'm Commited" to making your Internet Marketing Strategy a success, then click here to make your purchase and get started today
There's still MORE and it gets even BETTER !
If your TEAM is ready and your "TEAM IS COMMITTED" then
this next package is for you!
If it's a team effort to get your Internet Marketing Strategy up and running then you need "Our Team is Committed" program.
With this package THREE people from your team will be able to attend:
+ The Search Engine Success 6 WeekTraining Course
+ 22 Session Internet Marketing Webinar Series
+ Tourism Internet Marketing Bootcamp
With the “Our Team is Committed” package you get everything that we have offered you so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
"I'm Serious About Learning" - The 20 CD Internet Marketing Training Program
"I'm REALLY Serious About Learning" - 22 Session Internet Marketing Webinar Series
"I'm Committed" - Tourism Internet Marketing Bootcamp Registration
"Our Team is Committed" - 6 Week Search Engine Success Training Course for THREE people
- 22 Session Internet Marketing Webinar Series for THREE people
- Tourism Internet Marketing Bootcamp Registration for THREE people
|
If your Internet Marketing Team is committed and you want to get started rigth away with this "Our Team Is Committed" Package, then
click here to make your purchase
However, if you've got a great team, you're really serious about learning,
you're committed to the success of your Internet Marketing Strategy AND
your team wants to have the "BEST YEAR YET… "
You may want to keep reading!
 With the “Our Team Will Have Our Best Year Yet” package, your team will get to have Susan all to yourselves for a whole ½ day!
With the “Our Team Will Have Our Best Year Yet” package you get everything that we have offered you so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
"I'm Serious About Learning" - The 20 CD Internet Marketing Training Program
"I'm REALLY Serious About Learning" - 22 Session Internet Marketing Webinar Series
"I'm Committed" - Tourism Internet Marketing Bootcamp Registration
"Our Team is Committed" - 6 Week Search Engine Success Training Course for THREE people
- 22 Session Internet Marketing Webinar Series for THREE people
- Tourism Internet Marketing Bootcamp Registration for THREE people
"Our Team Will Have Our Best Year Yet"
|
With the “Our Team Will Have Our Best Year Yet” package, your team will get to have Susan all to yourselves for a whole ½ day !
Fly her into your office and pick her
brain on Internet Marketing topics that are of concern to your
organization. Have Susan personally critique your web site, or speak to
your whole Internet Marketing Team or even your whole organization on
“What Works on the Web”, “Secrets of Search Engine Success”, “Past,
Present and Future Trends”… anything!
If you cannot fly her in, set up a conference call, chat over the web… whatever it takes!
If you would like to say "Our Team Will Have Our Best Year Yet" and you want to get started right away, Click here!
 We’ve saved the best for last!
This part of the letter is only for those interested in
“Going For Gold”!
With the “We’re Going For Gold” package you get everything that we have offered you talked about so far, including:
| |
"I'm Getting My Feet Wet"
- 101 Ways to Promote Your Web Site
- 3G Marketing on the Internet
- Web Site Design and Development Methodology CD
- Web Site Critique CD
"Get Me Started With Search Engine Success" - 6 Week Online Search Engine Optimization Training Course
"I'm Serious About Learning" - The 20 CD Internet Marketing Training Program
"I'm REALLY Serious About Learning" - 22 Session Internet Marketing Webinar Series
"I'm Committed" - Tourism Internet Marketing Bootcamp Registration
"Our Team is Committed" - 6 Week Search Engine Success Training Course for THREE people
- 22 Session Internet Marketing Webinar Series for THREE people
- Tourism Internet Marketing Bootcamp Registration for THREE people
"Our Team Will Have Our Best Year Yet"
"Going For Gold" - Maximizing Your Online Success program
|
 Susan
has worked with many organizations to improve their online presence,
the traffic to their web site and their conversion ratio. In
order to fully maximize your operation's online success, Susan has
developed an exciting new comprehensive program called Maximizing Your Online Success .
Susan's calendar is being booked up fast for 2007 so the “Going for Gold” program is only available to the first 10 organizations that commit.
What is the "Maximize Online Success Program"?
In one day, Susan will come into your
business/organization to meet with your Internet marketing team and
provide a comprehensive program including:
- Educational Component
- Web Site Review, Assessment and Plan for the Next Year
- Web Traffic Strategy Review, Analysis and Plan for the Next Year
- Measurement – Web Traffic Analysis and Web Measurement
- Coaching
With
Susan's guidance your Internet marketing team will outline your
Internet marketing strategy for the next year with details, timelines
and assigned responsibilities fully documented.
Details of each component of the Maximizing Your Online Success Program are provided below:
Educational Component:
For this element of the program Susan
will review your web site in advance and based on her findings she will
develop and deliver a one to three hour presentation to your Internet
marketing team. This presentation will be based on what it will take
for your organization to be successful online in today's competitive
environment. She will provide the critical factors for your online
success as well as outline the latest third generation opportunities
that can be incorporated into your marketing mix to maximize your
traffic and conversion.
Web Site Review, Assessment and Plan for the Next Year:
Based upon the morning educational
presentation, Susan will facilitate an interactive review of your web
site with your team. This comprehensive review will cover search engine optimization,
interactivity, mechanics, navigation and overall appropriateness of
content to maximize your online success. This analysis will culminate
in a plan (agreed upon by the team) for tweaking current elements,
addition of new elements and deletion of inappropriate elements along
with a project timeline, assigned responsibility and projected
measurement of success for each element in the plan - All done before Susan leaves your office.
Web Traffic Strategy Review, Analysis and Plan for the Next Year:
Traffic is an essential
component of online success. Susan will facilitate the discussion of
your current online traffic strategy and current results.
Based on the morning presentation the group will revise the Internet
marketing strategy to maximize online success. For each task
identified, timelines will be developed, responsibility will be
assigned and a projected measurement of success will be documented. Again, this is done with your team before Susan leaves your office.
Measurement – Web Traffic Analysis and Web Measurement:
Susan will facilitate a review of
current web traffic analysis and web metrics. The group will define
success for the elements covered in the web site review and web traffic
strategy to fine tune the program plan for the next 12 months.
Coaching:
To ensure the success of this program
Susan will follow up with your Internet marketing team to review
progress, ensure timelines are met and to assist with tweaking the
project plan to ensure you meet your online success objectives.
Susan's Maximizing Your Online Success Program ends with one last year end follow up call to ensure all objectives were met and to ensure you are on the right path for an even better year next year!
This is your chance…Click here to
Go For The Gold!
With the packages we've put together
There are NO EXCUSES, book today!
| How Serious are you? |
Offer |
Price |
Book Now |
| I'm Getting my Feet Wet |
2 Books + 2 CDs |
$99 |
Buy Now |
Get Me Started With
Search Engine Success |
All Of The Above + Search Engine Success 6 Week Training Program |
$299 |
Buy Now |
| I'm Serious About Learning |
All Of The Above + The 20 CD Internet Marketing Training Program |
$799 |
Buy Now |
| I'm Really Serious About Learning |
All Of The Above + The 22 Session Internet Marketing Webinar Series |
$1,799 |
Buy Now |
| I'm Committed |
All Of The Above + Tourism Internet Marketing Bootcamp Registration |
$2,499 |
Buy Now |
| Our Team is Committed |
All
Of The Above + 6 Week Search Engine Success Training Course for THREE +
22 Session Internet Marketing Webinar Series for THREE + Tourism Internet
Marketing Bootcamp Registration for THREE |
$4,999 |
Buy Now |
| Our Team is going to have the best year yet |
All Of The Above + ½ Day With Susan Sweeney |
$9,999 |
Buy Now |
| We're Going For Gold |
All Of The Above + Maximizing Your Online Success program |
$14,999 |
Buy Now |
|
