7. Online Mail List Marketing - Reaching Potential Customers
Publicly accessible mail lists, private mail lists, bulk mail lists, direct mail lists, discussion lists·the mail list world can be very confusing but once you have it figured out and a strategy in place, mail list marketing will provide you with a steady stream of targeted traffic to your web site. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will provide all the answers. She will walk you through the many types of mail lists, identify appropriate and inappropriate mail list marketing opportunities, and provide you with tips, tools, techniques and resources to capitalize on this amazing opportunity to reach thousands of your potential customers online, on a regular basis.


8. You've got Mail
According to Cyber Atlas there are 435 million active e-mail accounts in the world. E-mail is fast becoming the most common form of communication with existing and prospective customers. However, it is amazing how many people don't use this communication tool as effectively as they could. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will provide you with tips, tools, techniques and resources to ensure your e-mail makes the connection. Attend this session and learn about signature files, BCC, e-mail etiquette, junk e-mail solutions, e-mail format, HTML e-mail issues, permission marketing and many other issues.

9. Maximizing Media Relations Online
Developing an online media strategy for your tourism operation can be extremely effective in building traffic to your site. Interactive press release distribution can be done easily through building the right media e-mail list or making use of one of the online press distribution services available. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will show you strategies for successful online media relations.

10. The Formula for E- business Success
What is e-Business? Is your business ready for it? Which e-Business model is right for your business? Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will walk you through her highly acclaimed "formula for e-business success". This session will provide you with the information you need to choose the right e-business solution, develop the right web site, and then generate substantial traffic to your Web site so you can achieve your online marketing goals.


11. Web Site Tune Up
How does your web site measure up? What is working for you and what isn't? Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will conduct a one-on-one review of your web site with you. This personalized 15-20 minute critique of your site will give you invaluable information and instant feedback from an expert in the area of Internet marketing. You'll want to sign up early to reserve your space with Susan.

12. E-Business Myths & Realties
There are many myths and misconceptions relative to web development, Internet marketing, e-business, your online presence, and who's responsible for what online. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will dispel these myths at the outset and have a reality checklist for you to implement immediately. She will discuss the more popular misconceptions and put you on the right course for online success.

13. Search Engine Secrets
85% of Internet users doing their travel research online use search engines. Most rarely go beyond the first 10-20 results listed. To benefit from this tremendous traffic opportunity you have to make sure your site is designed to be search engine friendly, as each have their own unique ranking criteria. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will discuss the popular search engines and their ranking criteria and will provide you with tips, tools, techniques and resources to optimize your search engine placement.

14. Keep 'em Coming Back
Just as you want clients to visit your tourism operation frequently, you want clients and potential customers to make return visits to your web site. There are many minor, yet important details that will spice up your web site to encourage repeat traffic. After all, the more frequently someone visits your web site the more likely they are to do business with you. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will provide you with tips, tools, techniques and resources to get visitors to return to your site again and again.

15. Internet Marketing for Destination Marketing Organizations
The key to online success is in understanding - knowledge truly is power on the Internet. What web site elements are important for destination marketers? How can destination marketing organizations reach their target markets online and leverage their site traffic? How do you know what's working and what's not? Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will guide you through these questions and provide you with the powerful knowledge you need to achieve your online marketing objectives. Learn new idea and strategies while refining your area of expertise. Don't miss this targeted educational seminar designed for destination marketing professionals.

16. Developing your Speaker Web Site
Kick-start your career as a professional speaker by following Susan's A-Z's - from getting started to putting a customized web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business. Susan Sweeney is an Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, The e-Business Formula for Success and Going For Gold. Going For Gold provides online and offline tips, tools, techniques and resources to grow your speaking business.

17. Internet Marketing for the Tourism Industry Bootcamp
The Internet Marketing and e-Business educational experience for the Tourism Industry. Knowledge is power - exponentially increase yours by attending this comprehensive, intensive two-day bootcamp! Marketing managers, webmasters, tourism operators, new media professionals, destination marketers, consultants, and others involved with marketing tourism businesses online will find this course invaluable in creating a dynamite web site and developing their Internet marketing strategies. The Bootcamp binder alone is worth the cost of this course. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will be the lead professional in this program. Susan and other experts in the industry will provide you with the necessary education and skills to take advantage of business opportunities online.

18. Executive Retreats
With the ever-changing face of business as we know it and the huge implications the Internet has on doing business worldwide, it is sometimes difficult for those with so much responsibility to keep on top of new developments in the online world. Susan Sweeney, Internet marketing expert and the author of 5 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success is available for Executive Retreats. Let Susan dispel the myths and explain the methodologies behind Internet marketing and e-business in this informal and easy to understand seminar targeted toward those in executive positions.


19. Partnering
There is a tremendous opportunity in partnering with non-competing organizations who have the same target market to achieve a much broader reach and exposure at a proportion of the usual cost. Susan will walk you through a number of different examples of fantastic partnering opportunities you can implement and assist you in identifying opportunities that your organization may be able to employ to achieve your objectives. 1 + 1 = 5

20. Revenue Generation and Member Benefits for CVB and DMOs
Everybody is being hit with having to do more with less, declining budgets and looking for dollars to purchase the necessary tools and resources to do their online marketing effectively. DMO sites have to balance member benefits and revenue generation. Hotels and attractions should ensure they take full advantage of DMO site opportunities given their targeted traffic. For this session Susan has done comprehensive research on travel and tourism web sites worldwide and will provide you with ideas and examples so that you can make your DMO site a great one for revenue generation but also one that provides great benefits and exposure for your members. Hotels and attractions will see how to get the most benefit from participating with DMO sites.

21. Mail List Marketing
Permission based marketing is critically important for today’s online marketing activity. There are many ways to build your database through permission based marketing – newsletters, coupons, specials just to name a few. Susan will walk you through the process of acquiring mail list members through implementation of permission and viral marketing opportunities, e-CRM and data mining and will discuss formatting and techniques to improve you conversion ratio.  

Call today to schedule professional speaker Susan Sweeney for your next keynote, seminar, conference or workshop!