Suggested Session
Speaking Topics
1. Past, Present and Future Trends of Online Marketing
Beat the clock! Web tips you can use now to implement your
online marketing strategies today. Susan Sweeney, Internet marketing expert and the author of 5
Internet marketing books including 101 Ways to Promote
Your Web Site, Internet Marketing For Your Tourism
Business and The e-Business Formula for
Success will deliver the latest web secrets for her audience's ears only. Don't miss this
action packed seminar that will literally make time fly. Take away industry expert Susan
Sweeney's Internet marketing hints. Audiences across North America are saying that 60 tips in 60
minutes is the most valuable way imaginable to spend an hour. Run·don't walk to this
session because seating will be limited.
2. FaceBook, YouTube, Twitter .. oh my! Social Media seems to be
everywhere! What's a Marketer to do?
There are so many new and exciting opportunities opening up
in the face of the social media boom it's hard to know where to start. What's hype and what
actually generates revenue? Let Susan Sweeney, best-selling author and Internet marketing
expert, shed some light on all of the new advances in social media marketing. Get "in the know"
as she talks about marketing and conversion using Twitter, Facebook, LinkedIn, YouTube,
podcasting and a whole lot more!
3. FaceBook
Facebook .. Profiles, Pages, Groups, Ads, Apps. Which of the
FaceBook marketing opportunities (if any) is right for your business? Having your own page and
building your fans and community? Targeted demographic, geographic or keyword advertising?
Leveraging with a custom app? In this session Susan Sweeney, author of 8 Internet marketing
books, will help you break through the social media noise and walk you, using plain English,
step-by-step through the process of deciding what is right for your business and how to use it
effectively. Leave with immediately implementable strategies and techniques to do more business
online using FacebooK.
4. To Twitter or Not To
Twitter
Twitter is one of the fastest growing social media
applications online today. But how can an app that allows you a maximum of 140 characters (I've
used 115 in this description so far) be such a powerful marketing tool? In this session Susan
Sweeney, best-selling author of 8 Internet marketing books, will give you the "straight goods"
on Twitter..How to determine whether it is appropriate for your business...how tourism
businesses are using Twitter to communicate with potential customers and increase their business
revenues..how to grow your "followers". Take home tips, tools, techniques and resources to
maximize the marketing potential of Twitter as part of your marketing mix.
5. Podcasting - Part of
the New Marketing Mix?
Podcasting is part of the new marketing mix. In this
interactive session Susan Sweeney, Internet marketing expert and the author of 8 Internet
marketing books including 101 Ways to Promote Your Web
Site, will cover the A-Z of Podcasting ... who should be doing it, why, how it's done, what
type of podcast content is right for you, how to leverage your podcast, how to distribute your
podcasts as well as actually developing a podcast "live" and putting it up on You Tube during
this session.
6. Secrets of Search
Engine Success
85% of Internet users doing their research online use search
engines. Most rarely go beyond the first 10-20 results listed. To benefit from this tremendous
traffic opportunity you have to make sure your site is designed to be search engine friendly, as
each have their own unique ranking criteria. Susan Sweeney, Internet marketing expert and the
best selling author of 8 Internet marketing books including 101 Ways to Promote Your Web Site, Internet Marketing for Your Tourism Business and The e-Business Formula for Success will discuss the popular search
engines and their ranking criteria, provide you with tips, tools, techniques and resources to
optimize your search engine placement, and discuss pay-per-click opportunities.
7. Great Online Gadgets,
Tools, Resources
In this fast paced session Susan Sweeney, Internet marketing
expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Tourism
Business Web Site, will take you on a whirlwind tour of the latest and greatest online tools and
resources (most of them free) that you can use to market more effectively, wow your web site
visitors, improve your conversion, improve your web site, save time and do more business. Don't
miss this session!
Can't make up your mind? Want them all? Susan will customize a session for you or you might want
to go to a SuperSession, pre-conference workshop, half day or full day workshop, Susan's 2 day
Internet Marketing Bootcamp or even have Susan do these and other Internet marketing topics as a
live webinar series. Talk to Susan 888-274-0537.
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| What People are Saying: |
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"Thank you - the best I have ever attended in 20 years!"
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| -Dawn Penfold, The Meeting Candidate Network, Inc. |
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