 
The
e-expert is literally at your fingertips. Peruse our store for a wide selection
of Susan's books, Susan's webinars, Susan's seminars on CD.
Within
a few hours of picking up one of Susan's books, you'll be amazed at how
simple it is to implement her strategies and put your site to work for
you!
Susan's
Books
For
a quick overview of her books, see the list below.
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Search
Engine Optimization Training Program
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This
Search Engine Optimization & Placement Training program includes
6 - 1hr educational CDs with audio, video and searchable index.
Popular topics include:
- How to identify the top search engines
- The methodology to make your site search engine friendly
- The key elements in the search engine ranking criteria
- The key elements of web site design that accommodate the search engines
- How to reverse-engineer your competition to see how they got the search engine placement they did
- All about meta tags – why they are important, which ones are important, and how to develop them
- All about ALT tags and their importance with search engines
- All about Title tags and their importance with search engines
- How to determine your most important keywords
- Where these keywords should be placed, how often they should be repeated
- Questions to ask a company that offers search engine optimization services
- The problems with frames and search engines
- The problem with Flash and rich media and search engines
- How and where to submit your site for inclusion with the popular search engines
- The latest Pay-To-Play strategies
- How the search engine pay-per-click and sponsored listing systems work
- How to pay-to-play with a limited budget
- Where your listings will appear when you pay-to-play
- How to monitor and tweak your listings for maximum return
- How to advertise on related content sites
- How to select appropriate keyword phrases for your campaign
- Tactics to improving landing page conversion
- How to develop copy to improve your click-thru
- Great Internet Resources to help you in the Search Engine Optimization and PPC process
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Internet
Marketing Training program
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This
Internet Marketing Training program includes 20 educational CDs
with audio, video and searchable index on the following topics:
- E-Business
Myths and Models
- Web Site
Design and Development Methodology
- 50 Point
Web Site Design Critique
- Designing
your site for Search Engine Friendliness
- Search
Engine and Directory Submission
- Generating
Repeat Traffic
- Permission
Marketing
- Viral
Marketing
- Developing
your Internet Marketing Strategy - Methodology
- E-Mail,
Signature Files and Autoresponders
- Newsletter
Marketing
- Private
Mail List Marketing
- Public
Mail List Marketing and Direct Mail List Marketing
- Anti-spam
and Privacy Legislations
- Online
Advertising
- Links,
Link Popularity, Links Relevancy, Meta-Index
- Media
Relations and E-Zine Marketing
- Partnering,
Cross Promotion and Revenue Generation
- Web Traffic
Analysis and Web Metrics
- Future
Trends
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Susan's
Webinars
Webinars are an excellent way to increase your knowledge without having to leave your office! You will save time and money by joining one of Susan Sweeney's dynamite Tourism Internet Marketing Webinars.Webinars are online seminars with full audio and video.
Three ways to get information:
- Live Webinar Sessions - These are done live with Susan over the Internet and you have the opportunity to ask questions.
- Webinars on CD – Purchase the CD to review as often as you like or have available for others in your office.
- Online Webinars – You can take this seminar now. Once you purchase you will be provided with a link to take this course with audio and video over the Internet immediately.
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Complete
22 Webinar Program
You can register for the complete 22 webinar program to save
money and ensure your seat (space is limited to 50 participants)
or register individually. more info
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| Susan's Internet Marketing Bootcamps
There are currently no Scheduled 2-Day Tourism Internet Marketing Bootcamps
Would you like a Bootcamp to come to your location? Drop us an e-mail and we will let you know how you can go about making it a reality.
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Susan's
Mentoring/Coaching program
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The investment
for this program is $1,000. per month with a 6 month minimum.
What do you
get for your investment?
1. Up to 3
hours in the first month which will enable Susan to:
- do a preliminary
review of your site and your Internet marketing strategy,
- review
the resources you have (human and financial) to devote to Internet
marketing,
- discuss
with you the main areas you want to address,
- and map
out a plan to achieve your online success
2. Scheduled
regular virtual meetings with Susan as agreed. These meetings
will be by telephone, online meeting room or email to review progress,
plan activities, discuss options and/or have general Internet
marketing discussion.
3. Education
– You will receive a Susan Sweeney Seminar on CD twice a month.
Each Seminar on CD will address a different Internet Marketing
topic.
4. Attendance
at one of Susan’s 2 Day Internet Marketing Bootcamps at a 50%
discount.
5. A copy
of 101 Ways to Promote Your Web Site.
Also, please see how you can profit from promoting these bootcamps,
webinars, seminar on CD and books on your site through our
affiliate program
Know
of anyone who might enjoy this site or benefit from our store?
Let them know!
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