Description:

We all use e-mail every day but sometimes we don’t use it as effectively as we might. Today with organized folders, anti-spam software, filtering, and e-mail overload it is increasingly difficult to get your e-mail message to the intended recipient, opened and read. This session will provide you with tips on how to do just that. Signature files should be developed for maximum marketing impact and should be attached to every one of your messages. Signature files, if developed appropriately, can allow you to advertise when advertising isn’t allowed. In this session you’ll find out how. Autoresponders have taken on a whole new life. In the olden days (a year and a half ago) they were used to let people know you were away from the office. Today automatic responses are used for all kinds of marketing information. We have Autoresponders, sequential Autoresponders, personalization capability, tracking through Autoresponders … all kinds of bells and whistles. We’ll discuss them all in this session.

You will learn:

E-Mail
· What happens to your e-mail from the time you hit “Send” to the time it appears in the recipients mailbox … the life cycle of an e-mail
· Tips on creating e-mail subject lines to get your message opened
· HTML vs text email discussion
· 10 essential tips on creating effective e-mail messages
· Tips to stay under the spam filter radar

Signature files
· What are they and how to develop yours
· How to advertise when advertising isn’t allowed
· How to synchronize your marketing message through signature files

Autoresponders
· What are they and how do you find them
· How the Autoresponders work
· How and when to use Autoresponders for greatest impact
· Great Resources