Susan Sweeney - -Business Myths and Models

WEBINARS

Online (Banner) Advertising

Description:

The world of banner advertising is a rapidly changing one. Several years ago banner advertising was in vogue, visitors were clicking through, good banner space was hard to find and prices were high. What a difference a day makes. Today many web site visitors are oblivious to banner ads and fewer still actually click through. The price for a lot of banner advertising has dropped faster than Martha Stewart stock prices (that’s not nice Susan!).

Today there are all kinds of banner advertising options – Google AdWords, other Search Engine advertising, sponsored listings, keyword banner advertising, geo-targeted banner advertising, etc.

There is still a great opportunity in banner advertising if, and only if, it is done appropriately. There are several ways that banner advertising can be a very attractive element in your Internet Marketing Campaign.

In this session you will learn:
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Banner advertising options
Types of banner advertising options
Banner ads that get the click
Cross promotion with banner ads
Cooperative banner advertising – the benefits and how it works
How to pay for banner advertising
Tips on making sure your banner ad is seen
Tips on creating effective banner ads
Where to place banner ads for impact
What you should pay for banner advertising
Banner advertising networks and how they work
How to measure ad effectiveness
How to develop a banner ad campaign
Search Engine Advertising options
Sponsored listing opportunities

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