Susan Sweeney
susan@susansweeney.com
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WEBINARS

Online (Banner) Advertising

Description:

The world of banner advertising is a rapidly changing one. Several years ago banner advertising was in vogue, visitors were clicking through, good banner space was hard to find and prices were high. What a difference a day makes. Today many web site visitors are oblivious to banner ads and fewer still actually click through. The price for a lot of banner advertising has dropped faster than Martha Stewart stock prices (that’s not nice Susan!).
Today there are all kinds of banner advertising options – Google AdWords, other Search Engine advertising, sponsored listings, keyword banner advertising, geo-targeted banner advertising, etc.
There is still a great opportunity in banner advertising if, and only if, it is done appropriately. There are several ways that banner advertising can be a very attractive element in your Internet Marketing Campaign.
You will learn:
  • Banner advertising options
  • Types of banner advertising options
  • Banner ads that get the click
  • Cross promotion with banner ads
  • Cooperative banner advertising – the benefits and how it works
  • How to pay for banner advertising
  • Tips on making sure your banner ad is seen
  • Tips on creating effective banner ads
  • Where to place banner ads for impact
  • What you should pay for banner advertising
  • Banner advertising networks and how they work
  • How to measure ad effectiveness
  • How to develop a banner ad campaign
  • Search Engine Advertising options
  • Sponsored listing opportunities


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What People are Saying:
"Excellent information. Very happy with content of the seminar...learned a lot. Covered more than anticipated. Great presentation."
-Gail Jones, Penn State Federal
 
 
 
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