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Online (Banner) Advertising
Description:
The world of banner advertising is a rapidly changing one. Several years ago banner advertising was in vogue, visitors were clicking through, good banner space was hard to find and prices were high. What a difference a day makes. Today many web site visitors are oblivious to banner ads and fewer still actually click through. The price for a lot of banner advertising has dropped faster than Martha Stewart stock prices (that’s not nice Susan!).
Today there are all kinds of banner advertising options – Google AdWords, other Search Engine advertising, sponsored listings, keyword banner advertising, geo-targeted banner advertising, etc.
There is still a great opportunity in banner advertising if, and only if, it is done appropriately. There are several ways that banner advertising can be a very attractive element in your Internet Marketing Campaign.
You will learn: |
- Banner advertising
options
- Types of banner
advertising options
- Banner ads that get the click
- Cross promotion
with banner ads
- Cooperative banner
advertising – the benefits and how it works
- How to pay for
banner advertising
- Tips on making
sure your banner ad is seen
- Tips on creating
effective banner ads
- Where to place banner ads for impact
- What you should
pay for banner advertising
- Banner advertising
networks and how they work
- How to measure
ad effectiveness
- How to develop
a banner ad campaign
- Search Engine
Advertising options
- Sponsored listing
opportunities
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Register for the webinar  |
Buy
the CD |
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| What People are Saying: |
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"Excellent information. Very happy with content of the seminar...learned a lot. Covered more than anticipated. Great presentation."
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| -Gail Jones, Penn State Federal |
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