Description:

85% of people, when doing their research online, use search engines. With the millions of people online these days, if you place in the top 10 search results when someone is doing research on your types of products or services, you can generate significant and I mean SIGNIFICANT targeted web site traffic. However, with the estimated billion-plus web pages on the web you may have some competition. Placing high in the search results doesn’t happen by chance.

In this session I will identify the most popular search engines and provide information on their formulas for search engine ranking. Each search engine has their own ranking criteria and you have to know as much as you can about their formula and then design the various pages of your site to get a high score, which will place you near the top of their search results.

You need to make sure that your site is designed to be search engine friendly. I will discuss the popular search engines, their ranking criteria and will provide you with tips, tools, techniques and resources to optimize your search engine placement.

In this session I will also talk about some great tools to help you identify your most appropriate keywords. Potential customers that don’t know you exist don’t search for you by name! We'll also talk about some great Pay-To-Play opportunities.

You will learn:

I · How to identify the top search engines
· The methodology to make your site search engine friendly
· The key elements in the search engine ranking criteria
· The key elements of web site design that accommodate the search engines
· How to reverse-engineer your competition to see how they got the search engine placement they did
· All about meta tags – why they are important, which ones are important, and how to develop them
· All about ALT tags and their importance with search engines
· All about Title tags and their importance with search engines
· How to determine your most important keywords
· Where these keywords should be placed, how often they should be repeated
· Questions to ask a company that offers search engine optimization services
· The problems with frames and search engines
· The problem with Flash and rich media and search engines
· The latest Pay-To-Play strategies
· Great Internet Resources